Recently, the COVID-19 pandemic tested the resolve and reserves of many leaders across America. The coronavirus situation revealed a great deal about the American business landscape. It forced people to change the way they thought about leadership. There are some great insights that have come out of this period that will serve entrepreneurs well in any crisis.
The first thing to remember is that self-control is important. As a workplace leader, it’s important to project confidence. This will make it easier for others to have confidence in the company, too. It’s fine to feel fear. That’s a normal human emotion in difficult times. But it’s unwise to display that emotion to everyone else. Seeing the fear in the eyes of a leader can be frightening for many workers. This advice holds true even in non-work situations, like sports teams and military situations.
Another great tip is to trust in the preparation and groundwork that has already been laid so carefully. Everyone makes a business plan when they start off. The planning that went into that is a great reference. It’s a good reminder of what the business’ mission is, and what steps are necessary to take in order to achieve it. Leaning on the lessons learned in implementing that plan, as well as in training programs, is a great way to weather a crisis.
Remember, communication is always key. That’s true in good times and bad times. When finances are tight, it’s important to communicate honestly with suppliers, staff, and lenders. In terms of team leadership, effective communication will help to boost morale among staff. During a crisis, people are confused. They want to know that they’re being looped in. For example, during the COVID-19 crisis, people were worried about their jobs. Effective communication about furloughs, layoffs, and how to apply for benefits was crucial to millions of workers.
Finally, remember to work on mindset. Be aware of inspiring leaders and find out what their strategies are. People have lived through failures and recessions before, and many of them have written memoirs or given interviews to podcasts. Make the best use of these resources. Many of them are free, and they can provide invaluable insights when it comes to making great business moves.